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Not long ago, the idea of men getting Botox or booking facials was met with skepticism, or at best, kept quiet. Today, that’s changing. More men are stepping into the world of aesthetics for confidence, self-care, and a sense of control over how they age.
Whether it’s smoothing fine lines, refining their skincare routine, or simply wanting to feel refreshed, men are beginning to view aesthetic treatments as just another part of taking care of themselves, no different than going to the gym or eating clean.
At Kintsu MedSpa & Wellness, we see this shift in men’s aesthetics every day and we’re here for it. After all, self-care has no gender and there are countless reasons to invest in how you look and feel.
Breaking the Stigma Around Men’s Aesthetics and Self-Care
There’s long been an unspoken rule that men should age silently, without help, and without caring too much about how they look. As if taking care of yourself somehow made you less masculine. Thankfully, that mindset is shifting, and it’s long overdue.
More men are rejecting the idea that self-care is somehow superficial. They understand that taking care of your appearance is about showing up for yourself with the same intention you bring to your health, work, or relationships.
That’s why we see a 70% increase in men’s aesthetic treatments since 2021, according to a survey by the British College of Aesthetic Medicine. We’re proud to be part of this shift by creating a welcoming, judgment-free space where men can explore treatments, ask questions, and take control of how they look and feel on their terms.
Why More Men Are Turning to Aesthetics
There’s been a quiet but powerful shift in the way men approach aging and self-care. As cultural norms evolve and conversations around wellness become more inclusive, more men are realizing that there’s no shame in wanting to look (and feel) their best.
From high-definition Zoom meetings to social media’s always-on lens, there’s a growing awareness of how appearance impacts confidence and presence.
And it’s not just about looking younger. Men want to look rested, alert, and in control. Anti-aging treatments help men feel like the best version of themselves without sacrificing authenticity.
What’s driving this trend isn’t ego — it’s empowerment. Men are done pretending they don’t care about their skin, their hairlines, or their energy levels. They’re investing in themselves not to impress others, but to align how they feel on the inside with how they show up on the outside.
Popular Aesthetic Treatments for Men
With the stigma fading and curiosity rising, men are increasingly exploring treatments that deliver results without downtime or drama. The goal isn’t to look “done” — it’s to look like you, but better.
From subtle tweaks to full-scope skincare upgrades, these are the treatments that help men feel sharper, more energized, and fully in control of their appearance.
1. Botox (a.k.a. “Brotox”)
Botox has become one of the most popular aesthetic treatments for men in recent years. It works by temporarily relaxing the facial muscles that cause deep-set lines and wrinkles, especially in high-movement areas like the forehead, between the brows, and around the eyes.
For men, the goal is often to maintain a strong, natural look while softening the signs of stress or fatigue. At Kintsu, we take a tailored approach that focuses on subtle refinement — not erasing every line, but dialing back the ones that make you look older or more tired than you feel.
Botox treatments are quick, with minimal downtime, and the results can last 3–4 months. It’s a low-effort, high-impact option for anyone wanting to look more refreshed and confident in both professional and personal settings.
2. Hair Restoration
Hair loss is one of the most common concerns among men, but it doesn’t have to define your confidence. There are non-surgical hair restoration treatments that use your body’s natural healing power to stimulate hair regrowth.
For example, our physician-led approach involves drawing a small sample of your blood, isolating powerful growth factors, and injecting them directly into areas of thinning hair. These treatments help reactivate dormant follicles, improving hair density, thickness, and scalp health over time.
With minimal downtime and personalized care at both our Berkeley and Davis locations, hair restoration at Kintsu is a science-backed way to take control of hair loss and start feeling like yourself again.
3. Dermal Fillers
Over time, natural volume loss can lead to a more hollow, tired, or sunken appearance, especially around the eyes, cheeks, and jawline. Cosmetic fillers offer a non-surgical solution to restore that lost structure and bring balance back to the face.
For men, this might mean sharpening the jawline, correcting under-eye hollows, or subtly filling deep creases without adding excess fullness. The result is a more energized, defined look that still feels masculine and authentic.
We use advanced dermal fillers and a conservative hand to ensure your features stay true to you. With immediate results and little to no downtime, our treatments are a powerful way to reclaim a rested, strong appearance without it being obvious you had anything done.
4 Laser Hair Removal
Unwanted hair can cause irritation, ingrown hairs, and self-consciousness, especially on areas like the back, chest, neck, and shoulders. Laser hair removal offers a long-term solution that’s precise, efficient, and designed for all skin types.
For men, this treatment is about simplifying routines and feeling more confident in your skin. It can create a clean neckline, reduce back hair, or shape facial hair with less maintenance. Treatments are spaced a few weeks apart, with results improving after each session.
We use laser technology that’s safe, fast, and tailored to your skin and hair type. That way, you can enjoy smoother skin, get fewer razor bumps, and have one less thing to worry about in your day-to-day routine.
5. Chemical Peels & Facials
For men dealing with dull skin, clogged pores, or post-shave irritation, facials and chemical peels can make a visible difference. These treatments help reset the skin by clearing buildup, softening fine lines, and improving tone and texture.
Regular facials are ideal for keeping skin clear and balanced, especially if you’re prone to breakouts or ingrown hairs. Chemical peels go a step further, targeting sun damage, acne scars, and rough patches to reveal healthier, more even-toned skin underneath.
Our chemical peels and facial recommendations are customized to your skin type and goals. Whether you’re new to skincare or looking to take it to the next level, our clinical-yet-comfortable approach ensures your skin looks its best without adding complexity to your routine.
What to Expect at Your First Aesthetic Appointment
If you’ve never had an aesthetic treatment before, it’s normal to have questions or even a little hesitation. At Kintsu MedSpa & Wellness, we’re here to make the process comfortable, clear, and tailored to you from the start.
Your first appointment typically begins with a one-on-one consultation where we talk through your goals, lifestyle, and any concerns. Whether you’re interested in smoothing lines, clearing up your skin, or just learning what’s possible, there’s no pressure — just honest, expert guidance.
We’ll walk you through your options, explain how treatments work, and recommend a personalized plan that fits your comfort level. The goal is to keep things simple, effective, and completely aligned with your natural features and preferences.
Confidence Has No Gender
The conversation around men’s aesthetics is changing, and it’s about time. Looking refreshed, feeling good in your skin, and taking care of yourself isn’t about trends or ego. It’s about showing up with intention and confidence in every part of your life.
Whether you’re just starting to explore your options or ready to take the next step, Kintsu MedSpa & Wellness is here to guide you. Our team offers personalized, judgment-free care designed to help you look like the best version of yourself — natural, strong, and unapologetically you.
Book an appointment and let’s create a plan that aligns with your goals, your lifestyle, and your comfort.